The Effective for Digital Marketing Strategies

By   March 16, 2015

The Internet provides a promising opportunity to grow your business even bigger. This is through the help of what we call ‘digital marketing,’ which involves the use of various Internet marketing solutions.

When your company decides to invest in online marketing, there are a number of strategies you can try that have been proven effective in the past. And, whether your business is local-focus (targeting certain geo-locations) or not, you can surely find some companies that can help you in putting your plan into action. Such companies can help you for the following:

Developing a website for your business – having a website that could best represent your business is necessary in online marketing. For instance, if the nature of your business is to sell products then having an e-commerce site could be a big help for more sales. Although this could cost you some amount of money, it is vital for the foundation of the reputation and online presence you are trying to build.

Working for search engine optimization – once you have a website, you will probably work for organic search engine marketing (SEO). The task involves strategies to increase your website’s presence in the eyes of major search engines (Google, Yahoo, and Bing). When your site is more visible on SERPs (search engine results page) the more visitors your website could receive.

Social media marketing – the rise in popularity of social networking sites like Facebook, Twitter, LinkedIn, and Pinterest provides business another yet effective platform to reach prospects and to convert them into customers. Social media campaign can be a tedious task and thus you might look for social media marketing company to work with you.

Pay-per-click advertising and affiliate marketing campaign- as your online investment grows in time, you will probably try to test the ‘waters’ of PPC and affiliate marketing. With this, you can hire a PPC manager who has intensive knowledge in AdWords campaign or Clickback account manager.

Mobile marketing – the exponential growth of the number of users of mobile devices such as iPhone and Android provide avenue for your business to reach customers and prospects. This is another yet a good platform to try for your marketing campaign. There are mobile marketing experts you can ask for help online.

Web analytics and conversion tracking – online marketing campaign should be monitored or tracked as this is the only way to know whether all your marketing effort (the investment of energy, time, and money) is paying off or not. With this, you will need to work with someone who is knowledgeable in web analytics (e.g Google Analytics) so that you are able to understand where your marketing campaign is going. Forecasting is vital to every business.

Going digital for your business marketing is no joke. It means investment of time, energy, and money most especially for beginners. Nevertheless, the promising potential it brings will surely take your business to the next level.

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What Is Digital Marketing and What Does It Mean to My Business?

By   March 8, 2015

What is Digital Marketing?

Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.

Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they actually want and not want you think they want. Often there is quite a gap and digital marketing is what allows you to communicate one to one with your customers and on a mass scale.

So what areas does digital marketing cover?

For me Digital Marketing includes:

  • Web Sites which includes:
    • Search Engine Optimisation (SEO) – Getting found on Google etc
    • Pay Per Click (PPC) – Paying for somebody to find you on Google etc
    • Banner Adverts – Paying for banners to get visitors to your site
    • Ecommerce – The ability to buy and sell products, services and information over the Internet.
  • Consumer Reviews – Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as TripAdvisor.
  • Blogs. Personal web sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders.
  • Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that allow you to connect and share information such as ideas, links, photos, videos with like minded people. They can also generate income for your business and so can be routes to market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real time information and has reported major global events ahead of the world’s press.
  • Social Media News. Mashable is by far the biggest social media news site.
  • Online PR. There are specific web sites for making press releases available to the press. Prlog.org and helpareporter.com are examples.
  • Webinars/Events – Webinars are one to many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.
  • Email Marketing – The sending out of bulk emails which you believe are relevant to the people you are sending the message to.
  • Lead Nuturing – This is where a prospect gives you their email address in exchange for something free. This is usually an eBook (in pdf format), video, course of emails on how to do something.
  • Viral Marketing – The sending out of a message which is so compelling that people forward it on to other people unknown to you. A great way to send out a message if you get it right.
  • Video – Increasingly popular method of sharing ideas, passing on information and selling on the web. Great for selling more complex products or services. YouTube is the most popular at the present but video is becoming embedded into more digital media.
  • Music/Podcasts. Spotify is becoming the most popular legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be download for listening to on computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst travelling.
  • Chat/Instant Messaging/Skype. Chat and Instant Messaging are systems for conversations using a keyboard which are done in real time. I.e. one person types something and the other responds. Both need to be present and online for this to work. Users of Facebook, Bebo etc use this, especially the younger generation. Skype is an internet based video and phone system that allows Skype users to call each other for free or at lot low cost and is becoming increasingly popular for business use and will grow now that the video version is available on Facebook.
  • Smartphone or Mobile Apps. Smartphone or mobile apps (or software applications which is where the term is derived from) are small pieces of computer software that run on your phone that allow you to do things that you would normally do on a computer. The need to work anywhere, anytime means that these will become increasing popular with business systems starting to appear on them. Great for anybody who works away from the office including executives, technical and sales people. Also watch for a growing number of consumers using their mobiles for online purchases as they fill their time waiting for something.
  • Cloud based storage/File Sharing. The Cloud is for most purposes another name for the Internet. So Cloud based storage is the ability to store information on the internet including backups and sending large files to customers and suppliers. DropBox and Yousendit are examples of systems for sharing large files between unrelated users. There are a wide range of suppliers of remote backup systems now with most corporates including them in their backup strategies. Personal File sharing is also available for two or more computers to be linked together to share information including music and videos. Personal File Sharing is generally not a business tool for larger corporates.
  • Cloud based systems. These are systems that allow you to work anywhere. Google has Google Docs, Microsoft has Office 365. A lot of third party software providers are moving their systems onto the Cloud so that customers can access them from anywhere and don’t have to worry about their own IT infrastructure. Companies are moving their IT infrastructure on to the Cloud in order to reduce costs as all the infrastructure is managed by a third party.
  • Extranets/Web based Systems. Companies are now looking to give customers and suppliers access to their information (through Extranets) and their systems (through Web based systems). This allows customers and suppliers to access to information relevant to them and enables them to do any processing on a DIY basis saving you both time and money such as the entering and progressing of orders and checking stock levels.
  • Remote Access. The ability to work anywhere means that you sometimes need access to your computer at home or work. Remote access through web sites such as Teamview and Logmein are a great way to get at critical documents away from the computer. Some of these systems allow you to do on line demonstrations of your product and service. This saves you and your customer time and money.
  • Online Games/Gaming. More gaming companies are moving their operations on to the web so that their services can be accessed anywhere anytime. Also notice that more consumer applications have games technology or ideas built in to them in order to make it more fun to buy. The term is called gamification. This could be a challenge for parents as the line becomes blurred between buying something and playing a game.

In an age where systems are everywhere businesses need to understand how to exploit Digital Marketing as it is a means to improving the service to your customers, driving down costs and making your organization more agile.

All organizations large and small need to understand Digital Marketing and have a strategy of how they are going to exploit the opportunities that Digital Marketing has to offer.

Digital Marketing and the Future

By   March 7, 2015

Anyone who has heard of digital marketing will know that this is instrumental in businesses across the board in getting web traffic to their web sites. Whilst it has only been around for the last few years it is something that all companies should be taking advantage of, it is a pivotal technology in increasing the amount of customers that are visiting your web site, giving you the analysis that drives them there and how you can keep them returning, to maximise your revenue.

E-commerce and the knowledge that makes up digital marketing have applications that were perhaps not seen by some companies in the last few years. This has understandably taken some businesses by surprise and left them feeling less competitive in the current market place. But now there is nothing standing in your way to get your business up to date and benefiting from the services that are available and easily accessible for every business, whatever it is you are doing. It doesn’t matter what size business you have, online marketing can be geared to fit in with whatever you require, and you will find that you will be able to build a system that will enable you to custom make and have access to the technology you might think only are being used by far bigger sites. You will get all the applications that are developmental from the different social and common known media that is out there today.

As we are more than well aware because of the internet, business in all areas is taking on an ever increasing upward spiral especially in technology and this is no more represented by the advancement in digital marketing. You might be wondering how to go about this effectively and in reality getting a professional and knowledgeable digital marketing agency in will really pay dividends, rather than say trying to have it done in house. It is possible to get implemented in your business a managed hosted facility and data centre with all the solutions that go with it, this gives you the opportunity of making your internet business and you e-commerce business something that really matters in this day and age.

Nowadays there many a digital marketing agency that will fulfill your requirements to make the most of the digital marketing that can increase your exposure to all those customers of your, which over time you have targeted, and if you are looking to up your rate of conversion digital marketing is one of the best ways to achieve that.

It makes fine financial sense to use a digital marketing agency to totally streamline your business and the plans that you have for it online, really make it work for you and there is no reason within a short space of time you will be seeing the return on your investment in digital marketing by having your online business bringing you income that maybe you thought was not possible a few year ago.

Digital Marketing Solutions to Promote Your Online Business

By   March 7, 2015

Reaching a target market over has been changing and are not only limited to broadcasting and print but has also reached the Internet. How the browsing and shopping behavior of consumers have also affected the marketing strategies of online business. Thanks to digital marketing solutions, your online business can attract a market share in the big virtual commerce of the worldwide web.

It does not matter if an online is small or big business. Strength of enterprise or big investment are not prerequisites to being into online business. The virtual market place has done the leverage in promoting products and services by online marketing campaigns readily offered by some online marketing companies. They dedicate themselves in creating, managing, and channeling qualified business leads to your website. This in turn will help in your online business promotion and possibly close deals. You will have to synchronize your business needs with their services to achieve your planned goals.

For most online companies, they choose to hire an outsource or consultant services to be able to grab hold of the endless means of marketing in the Internet. These companies usually called integrated marketing company usually employs digital solutions to reach a larger specific audience that can appreciate what your online business can offer. Digital marketing solutions can involve lots of marketing digital mediums to hold the attention of their preferred customers. These channels can be e-mail, SMS, banner ads, social networking sites, digital outdoor displays and many more means that are driven by digital technology.

There are two branches of approach for digital marketing solutions. The “push” model puts a deliberate attempt to push their advertisement across their targeted audience. One classic example is the email, SMS, or newsletter. They contain the brochure or product description that a potential buyer can be interested in and delivered right to them directly. All the necessary information to get hold of the products they like are available for them in one click making it easier to draw lots of order requests. Posting comments at social sites can also reach potential customers at a very friendly way that can also help the little push to make them want to avail a product or service online.

Although some argue that some end up as spams, they can still yield a considerable attention towards your website. Another approach in digital marketing solutions is the “pull” model. They find ways to prompt the possible customers to buy the products or services you offer by exposing digital campaigns. An example would be the banner ads and outdoor digital displays. that can advertise an interesting products to the viewer and so they click it tom find out more about it.

Promoting your online business has been a lot more easier with the available digital technology that can be integrated with the Internet. Trends right now are vastly changing so you should expect some untried channels to come up any time. One example is the digital telephony campaign where digital phones are being used to make outbound calls to possible customers. You will never know when the right one for your online business company can deliver you the revenue you never dreamed of at a fraction of a price.

The Internet and Digital Communications

By   March 6, 2015

The Internet and digital communications have opened up a whole new world for the marketing industry, as well as for businesses hoping to use the technology to reach new customers and forge a strong connection. With this new realm of activity in the marketing communications arena comes many new employment prospects for appropriately trained practitioners.

Digital communications and digital marketing strategy differs from traditional media in the level of direct interaction it allowable with the customer. The digital realm includes a variety of electronic devices for personal and business communications, including mobile telephones and integrated devices. Specialists in the field require an understanding of traditional marketing methodologies as well as a detailed knowledge of the opportunities afforded by digital media and an awareness of how the benefits may be maximized.

Many specialists in digital marketing decide to learn about the code which lies behind the internet pages we see. The average person does not usually see the code, and user-friendly systems have been developed which employ ‘WYSIWYG’ (What You See Is What You Get) to allow basic users to edit some web pages without requiring knowledge of internet code at all.

Pathways

A complex career, both marketing focused and technical, pathways to digital marketing jobs are varied. Some marketers may find themselves retraining from a traditional marketing perspective to learn the specific skills to work in the online space. Those with a vast marketing career prior to the appearance of digital technologies will need to adapt to the significant differences between digital and traditional media forms.

Advertising and full service communications agencies typically require all staff to have a reasonable level of proficiency in online methodologies, with the expectation that in their consulting role, account service personnel will be able to select from a full range of communications tools when preparing a tailored solution for the client.

Agencies also employ specialist digital marketing personnel with in depth knowledge of the underlying structures of the internet. Specialists with appropriate skills assist on execution of online projects, such as viral media campaigns and custom built websites.

The other most common avenue to digital marketing jobs and online communications management is the technical route. Web specialists who can code like it’s their native language face a steep learning curve in developing the marketing and communications knowledge to support their technical skill.

A Bachelors degree will generally take three to four years for a full time student to complete. Opportunities exist in some institutions to undertake specialist undergraduate degrees which focus specifically on new media and combine a technical element with broader communications training. Information Technology students might consider combining their IT units with marketing subjects to create a solid base qualification which covers both.

One path is no better than the other and however you arrive at a digital marketing job, the fact remains that the prospects are great and the demand is high for skilled practitioners. As traditional media begins to take second billing, the need for experts in the digital arena can only increase.

The Best Digital Marketing Agency

By   March 5, 2015

Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a world where companies spend millions of dollars every year on digital marketing campaigns, the need to distinct good agencies from bad cannot be stressed enough.

Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the most effective methods of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it can be subdivided into internet marketing, mobile marketing and offline marketing.

The importance of having a digital marketing agency for any type of business is obvious. It is the nature of any firm to focus its whole attention to the industry that it is in and subsequently to the primary objectives that form the company. This necessitates delegating other works like digital marketing to external agencies.

For example, a company that manufactures clothes will devote most of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there’s a better chance that a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better than the company’s marketing department.

And in a world where most consumers are now equipped with mobile phones, TV, internet and other electronic media, the need to digitize one’s marketing campaigns need not be mentioned. Because there’s a simple truth above all else: digital marketing works. It is cheaper than traditional strategies and visibly more effective.

So how does one find the right digital marketing agency to work with?

Choosing the right agency can be a daunting task especially because there are new companies springing up almost everyday. And because the variety of services offered by these companies is not the same. Let’s take a look at the various elements that will help you choose the best digital agency for your business:

Services Offered

The first thing you should always consider when looking for digital marketing agencies to work with is the nature and variety of services they offer. A good agency should offer as many services as possible under one roof. This will save you the trouble of finding another company for a specific service as you can easily delegate all your digital marketing needs to that company.

A full serviced agency typically offers:

– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management

Portfolio And Testimonials

A good digital marketing agency will always have a portfolio that consists of clients with visible levels of success. You can easily access this portfolio from their website. A portfolio page that lists a good number of clientele is more trustworthy than one that displays only a few.

Testimonials are another criterion to help in choosing a digital agency for your business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.

Online Presence And Reputation

It’s only natural for a company that deals in digital marketing to have a visible online presence. Does it have a Facebook page and if so, how many Likes does it have on the page? What is its Twitter following like? Social media presence and activity is a good measure of a company’s repute.

A quick Google search using the company’s name as the search term will reveal a great deal of information about the company, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to have your marketing work delegated to.

Support

Any good company should have excellent support. Try contacting the digital marketing agency that you’re currently researching on from their website or via their Live chat application, if they have one. How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their support team is. This is a company that you’re going to give a lot of money to, it’s important to know before-hand if they are worth investing in and that if you ever run into problems, they are there for you.